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A new approach to boosting your sales performance.

Sales skills

8.5 average rating
  • Perform better in sales with a customer-focused approach
  • Learn critical listening skills and know how to spot sales opportunities
  • Create a strong rapport with your customers for sustainable success in sales

Sales skills are fundamental to growing any business. Skilled sales professionals are highly valued on the job market because of their ability to contribute to an organization’s success. If you’re a sales professional ready to improve your sales game, this course is the right place to start.

Over 40 years of experience
LPI Accredited
Specialist in Learning and Development

You will learn this in Sales skills

To succeed in sales, you need to know what to do at every stage of the selling process. This course teaches you how to create value with every interaction you have with your customer. Improving your questioning and listening skills helps you learn what your customer really wants, so you can effectively tailor your offering to suit their needs.

Once you’ve mastered the principles of analyzing your customer’s needs, we’ll cover key elements such as pitching your value proposition, dealing with objections, closing the deal and knowing how to exceed your customers’ expectations. The course uses interactive exercises and real-life examples from your own sales experience to help prepare you to succeed in your next pitch.


  • You conduct sales pitches with greater skill, confidence and satisfaction
  • You build lasting ties with customers and promote healthy sales relationships
  • You increase your sales performance and serve as a role model to others


Some of the topics we’ll cover include understanding the fundamentals of sales, developing excellent listening and questioning skills, and conducting a thorough needs analysis. You will also learn about pitching your product, overcoming objections, and sealing the deal.


Training course

The price of the training course is € 1.500,00 (excl. 21% VAT).

Do you pay the invoice yourself? Then you automatically get a beneficial advantage. No 21% VAT will be charged. The price will then be € 1.500,00.

Facility costs

The price for the use of the accommodation, coffee/tea and an extensive lunch buffet is € 87,50 (excl. VAT). You obviously do not pay any facility costs if you choose the online course in the 'virtual class'.

Payment method

You or your organization will receive a digital invoice from Competence Training Institute – a Schouten & Nelissen company, which can be paid via bank transfer. Or use the payment link in the email for an internet or credit card payment (Mastercard or Visa). Please ensure that payment is made within 30 days of the invoice date and at the latest before the first day of class.


Training Days

The Core program is a blended learning journey (in partnership with CrossKnowledge) that forms the foundation for your skills. Relevant for professionals who are new to a skill and are ready for an in-depth learning experience. It is a 11-week program where you will receive ongoing support by a facilitator. During the 11 weeks you will get 1 day of group training, virtual peer coaching and online learning sessions.

Face to face training set-up:

  • Week 1 Welcome Kick-off session and 360 effect scan
  • Week 2 Online Learning
  • Week 3 Online Learning
  • Week 4 Online Learning
  • Week 5 Face-to-face training from 9:30 AM to 5:30 PM
  • Week 6 Online Learning
  • Week 7 Virtual Peer coaching
  • Week 8 Online Learning
  • Week 9 Online Learning
  • Week 10 360 Effect Scan
  • Week 11 Online toolkit, certificate and evaluation

Virtual training set-up:

  • Week 1 Welcome Kick-off session and 360 effect scan
  • Week 2 Online Learning
  • Week 3 Online Learning
  • Week 4 Virtual facilitator led training 1/2 day
  • Week 5 Online Learning
  • Week 6 Virtual facilitator led training 1/2 day
  • Week 7 Online Learning
  • Week 8 Virtual Peer coaching
  • Week 9 Online Learning
  • Week 10 360 Effect Scan
  • Week 11 Online toolkit, certificate and evaluation


The maximum group size for the training course is 12 participants.

Gold accredited learning provider by LPI

Relevance Learning is a Gold accredited learning provider issued by the Learning and Performance Institute (LPI), for its commitment to high quality process improvement in the provision of learning, development and training services to clients.


On completion of the training course and subject to attendance and active participation, Relevance Learning will award a certificate. Our certificates are highly regarded in the business community.

Request incompany trainingsadvice

Unlock the potential of your organization

Would you like to grow as a team? Or do you see a need to work on the same learning needs with a group of colleagues? We can also facilitate our training programs inhouse. For example at your own location or at your preferred schedule. Together with our sister organization Relevance Learning we can also offer tailormade solutions which we co-create with you to meet your specific wishes and needs.

Benefits of Incompany training:

  • Efficient - You bring the knowledge and competences of entire teams to a higher level in one go.
  • High efficiency - The specific learning objectives and wishes of your colleagues are central.
  • Assurance - We use current practical situations for optimal assurance of learning goals.
  • Always - You decide when we organize the course or training.
  • Everywhere - We organize the course or training wherever you want. Inside or outside your organization.

Start now with Sales skills

Choose your date and location

Monday 6 May 2024 Mon 6 May 2024
Class days & times
  • Monday 6 May 20249:00 - 10:30
  • Monday 27 May 20249:30 - 12:30
  • Monday 10 June 20249:30 - 12:30
Friday 12 July 2024 Fri 12 July 2024
Class days & times
  • Friday 12 July 20249:00 - 10:30
  • Friday 2 August 20249:30 - 12:30
  • Friday 16 August 20249:30 - 12:30
Tuesday 3 September 2024 Tue 3 September 2024
Class days & times
  • Tuesday 3 September 20249:00 - 10:30
  • Tuesday 24 September 20249:30 - 12:30
  • Tuesday 8 October 20249:30 - 12:30
Thursday 7 November 2024 Thu 7 November 2024
Class days & times
  • Thursday 7 November 20249:00 - 10:30
  • Thursday 28 November 20249:30 - 12:30
  • Thursday 12 December 20249:30 - 12:30
Wednesday 4 December 2024 Wed 4 December 2024
Class days & times
  • Wednesday 4 December 20249:00 - 10:30
  • Wednesday 8 January 20259:30 - 12:30
  • Wednesday 22 January 20259:30 - 12:30

Do you need help?

Contact our Program Advisors if you have any questions. Our team can help you!

Call: +31 (0)418 68 29 38 Contact
Jacqueline Metselaar
Program Advisor

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